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'When you look at us make sure you see royalty' - Diddy reacts to H&M racism advert


American music mogul, Diddy has reacted to the viral racism inspired advert by giant clothier, H&M UK after the European clothing line ran an advertisement on its website featuring a black boy wearing a hoodie with the words “Coolest Monkey in the Jungle”.

Diddy shared an edited image with accrown on the little boy's head and captioned the post, 'Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful'.